As Gossip Girl once said, βOne thing about being on the top of the world: It gives you a long, long way to fall.β
But who actually falls, and how far, is another story. While Gossip Girl dished out plenty of comeuppance (ex. Bart literally falling off a Manhattan skyscraper, the many people banned from Manhattan by a 17-year-old in a headband, etc. ), many characters scraped by with their lives β and more importantly, their reputations β intact.
Hereβs a breakdown of who deserved better, who deserved worse and who got exactly what was coming for them.
This is not an exhaustive list; we didnβt even get into the Nelly Yuki, Juliet Sharp or Poppy Lifton of it all. So please let us know in the comments who we missed. Also, yes, there are lots of spoilers in this list.
Who deserved better?
Jenny HumphreyΒ
This might be controversial because Little J invokes some strong emotions in GG fans. And yes, Jenny could be grating, with that sassy side-eye she was constantly giving Rufus every time he refused to let her drop out of school to become a fashion designer (or drug dealer, depending on the season). Jenny is a younger sibling to a T. Constantly making terrible choices and blaming it all on her parents for loving her too much and simultaneously not enough.
But still, thereβs a part of us that canβt help but feel for little J. She embodies the notion that thereβs no greater hell than being a teenage girl. She said it best when she went off on her dad after he threw her that disastrous birthday party in season one, βDid you think that you could just send me off to school with a plaid skirt and a Metro Card and that everything would be okay?β The city chewed her up and spit her back out all the way to Hudson. And maybe some of it was a learning experience, but to make her lose her virginity to the guy who tried to sexually assault her in the pilot when she was just 14? And then to PUNISH her like she was the one in the wrong? Itβs all kinds of cruel and no one deserves that, certainly not poor Jenny who despite her schemes never really hurt anyone as much as she hurt herself.Β We know now, thanks to Penn Badgleyβs podcast, that Taylor Momsen wanted OUT of GG to pursue her music, and, behind the scenes, the show gave her a generous exit. But it did not treat Jenny with the same tenderness and thatβs a shame.Β
Lily Rhodes / Van der Woodsen / Bass / HumphreyΒ Β
On every rewatch, it becomes clearer and clearer that Serena and Ericβs mom Lily is the best character on Gossip Girl. This woman has it all. Impeccable style. A consistently regal demeanor. Five ex-husbands, two of which are named K(C)laus. A fabulous Richard Phillips painting hung above her stairwell. And a closet filled with as many secrets as designer handbags. Is Lily a good mother? Probably not. But she is Mother. The way she was already moving on with Rufus when they were putting Bart Bass in the ground? Thatβs praxis! And what prize does she receive for being the champion winner of the IDGAF wars? A Baldwin? Absolute blasphemy.Β
In our humble opinion, neither of the Humphreys deserved a Van der Woodsen. But if Lily doesnβt get her rock & roll crush by the end, she should at least have her Diane Keaton divorced-woman-on-the-beach moment. She would absolutely slay that blanket scarf. Let this woman write her novel on a kitchen island while wearing head-to-toe linen please for the love of God.Β
Georgina Sparks
When Jay Z said βcrazy and deranged, crazy and derangedβ in his βCrazy in Loveβ verse, we like to think he was talking about Georgina Sparks. When Georgina came on the scene in Gossip Girlβs first season, putting the fear of God into Serena before Michelle Tractenberg had even made an on-screen appearance, she was a delicious villain. Sending cocaine and sex tapes to Serenaβs parentsβ house, showing up for dinner unannounced and outing Eric, stealing Serenaβs man with nothing but a fake name and an unassuming ponytail all while smiling and calling Serena βSweetieβ? No one knew how to sabotage like her (Iβm so sorry to Blair but Georgina had our girl S sobbing on the stairwell admitting that she killed a man).
Most outside villains in Gossip Girl want something. They reek of desperation, a longing to fit into Manhattanβs elite. And we watch almost sympathetically as they believe they have the upper hand just before their shit gets completely rocked by the blockade of power that is Chuck, Nate, Serena and Blair, who, when one is being targeted by an outsider, never fail to join forces like itβs World War I and theyβre the Allied Powers. But Georgina is different. She doesnβt want anything but to watch the world burn. Sheβs a god of chaos with an insatiable hunger for messiness, and Gossip Girl would simply not be Gossip Girl without her.Β
And yet, by the end of the show, Georgina is stripped of her godliness, reduced to a mere mortal run-of-the-mill GG villain who is lying about her baby daddy. And eventually, sheβs stripped of her villain title completely, becoming a kind of Dexter-style sabotage gun for hire, worming her way into the friend group. Georgina fans might relish the redemption arc, but some villains arenβt meant to be redeemed, theyβre meant to be used for all their potential. In season five, the show briefly misled us to believe Georgina was Gossip Girl all along. But it shouldnβt have been a fake-out. Ideally, Gossip Girl wouldβve kept its most central promise βWho am I? Thatβs not a secret Iβll ever tell.β But if we simply have to reveal the gossip bloggerβs true identity, Georgina would have been the perfect candidate. A Gossip Girl who has already achieved elite status and is divulging secrets while constantly keeping everyone on edge just for the hell of it? Thatβs what dreams are made of. βYou can tell Jesus that the bitch is back.β
Blair Waldorf
You might be thinking, what?? Blair got the happiest of happy endings. But Gossip Girl never should have been wrapped up in such a neat package. Blairβs relatability and likability was always rooted in her striving, her constant desire for something more. In the end, we see her with the career she wants and the family she wants. At like 26 years old???Β For someone whose existence was wrapped up in longing to finally get the prize sheβs been clawing for so early in this game we call life? Is it a happy ending, or a devastating one? Though maybe weβre being selfish because weβd love to watch Blair being Blair forever. Perhaps she didnβt deserve more, but the audience did. Like maybe a spin-off with her and Georgina running an Olivia Pope-style PR firm?Β
Who deserved worse?
Dan Humphrey
Thereβs not much to say about this that hasnβt already been said. Even Penn Badgley knows that boy did not have the ingenuity to be Gossip Girl. He gets a book deal AND gets to marry the girl of his dreams? We were forced into a Josh Schwartz fantasy land by the series finale and for that we charge both Schwartz and Humphrey with the highest of crimes. See you boys at The Hague.Β
Aaron RoseΒ
Is he a main character? No. But coming off as even more pretentious and irritating than Dan Humphrey will skyrocket you to the top of our most-hated list. Son of Cyrus Rose and step brother to Blair (which is barely mentioned again but thatβs to be expected from a show that apparently gave Rufus and Lily amnesia so they would forget about their shared child) Aaron was called Gossip Girlβs new villain βΒ βa passive-aggressive, poly-dating trust-funded artistβ βΒ by New York Magazine in 2008. This man would have scolded you for never reading David Foster Wallace and explained every piece of art in a museum to you (mostly info you could have found on the plaque next to each painting). Could this man take the cake for Serenaβs worst dating decision? Maybe, even the βreal Aaron Roseβ hated him! Besides, we only let Chuck get away with wearing that many scarves.Β
William Van der WoodsenΒ
This man deserves to have his medical license revoked, and possibly some jail time, but most importantly he deserves to never breathe the same air as Queen Lily Van der Woodsen ever again.
Chuck Bass
This is hard because we think Blair deserves the world, and unfortunately, all sheβs truly ever wanted is Chuck Bass. Their relationship was addictively toxic throughout the entire series, but itβs hard to forgive Chuck for his crimes when the show itself would rather we just forget them. He sold his girlfriend to his disgusting uncle for a BUILDING and then Jack was invited to their wedding?? He sexually assaulted two of the showβs main protagonists. He used to wear ascots (and we really never talk about that). And yet all of it gets wiped away when he swoops in to do something selfless for Blair or Nate in the eleventh hour.Β
Itβs unfortunately fairly true to real life that a guy like Chuck would come out unscathed, and even with a fully rehabilitated reputation, after doing some of the worst things imaginable. But did he deserve that happy ending? Heβs a landlord, for Christβs sake! Hell no!Β
Who got exactly what they deserved?
Serena van der WoodsenΒ
This once-upon-a-time βit girlβ was passed the point of no return when she hid away in that rich manβs house in the mountains (or something) and pretended not to know her friends after they traveled miles to rescue her because she was so done with the Upper East Side despite having caused every single problem herself. But in the end she had to marry Dan. Thatβs punishment enough.Β
Vanessa AbramsΒ
Vanessaβ¦ we were rooting for you. We were all rooting for you! If she could have just minded her damn business for ONCE she might have come out unscathed, but no. Instead she got busy getting hoodwinked by little J, teaming up with Juliet and constantly fooling herself into thinking that she could take on Blair. Sheβs eventually banished from New York City, forced to live out the rest of her days upstate. In the finale we see her some place far, far away. But the set designers gave her a very cute kitchen as a little treat.Β
Bart BassΒ
Yeah the man was evil, but he also fell off a building.Β
DorotaΒ
She didnβt get to be Gossip Girl, but she did get a spin-off.Β
Nate Archibald

In the end, Nate got a media empire but no love interest. A lot of people think he and Serena were a much better match and perhaps theyβre right. Both of them can bond over their innate ability to fail upwards. But that manβs search for love was his constant downfall, so it makes sense that heβd succeed only while single. With all the JFK Jr. references, heβs lucky he didnβt end up in a plane crash.Β